Re-evaluation of dominant visual images present in national symbols for communication in Kenya

Abstract

The present study aimed to evaluate the dominant visual images embedded within Kenya's national symbols. This investigation was guided by two theoretical frameworks: Social Semiotic Theory (SST) and Multimodal Discourse Analysis (MDA). Adopting a qualitative paradigm and descriptive survey design, the study employed purposive sampling to select three key national symbols for analysis: the national anthem, national flag, and national emblem. Content analysis was utilised to scrutinise these symbols and extract thematic findings. The results revealed that the elements of Kenya's national flag effectively conveyed a sense of unity, progress, and the nation's core values. Similarly, the dominant visual components of the Kenyan coat of arms communicated a powerful narrative of national defence, strength, vigilance, unity, and a deep-rooted connection to the country's agricultural and economic foundations. These symbols were found to reflect the aspirations, values, and historical experiences that have shaped Kenyan national identity. The themes present within the national anthem were central to the Kenyan national consciousness and served as guiding principles for the country's ongoing development and progress. The data obtained would be valuable in enlightening the public about the importance of Kenyan national symbols in promoting peace and highlighting their efficacy as a means of communication. Furthermore, the findings contribute new knowledge and information to the field of applied linguistics.